Keurig Dr Pepper, a non-alcoholic beverage company, agreed to invest $50m in Athletic Brewing Company, a non-alcoholic craft beer maker. "Athletic Brewing is a winning brand in a rapidly growing beverage segment. Our investment reflects our interest and ability to move into exciting white spaces, including in the blurring of the alcoholic and non-alcoholic categories. We look forward to partnering with the Athletic Brewing team to help them scale the business," Bob Gamgort, Keurig Dr Pepper Executive Chairman.