Primus Capital Partners led a $100m funding round in Ordergroove.

Primus Capital Partners, a growth equity firm, led a $100m funding round in Ordergroove, a provider of subscriptions for retailers and direct-to-consumer brands like L’Oréal, Bonafide, The Honest Company, La Colombe, and PetSmart. "Our goal at Primus is to seek out companies that are making an exceptional impact on a sector, which Ordergroove is doing with retail and eCommerce. The Ordergroove team has built an industry-leading platform to help brands build more sustainable revenue streams—and to scale in response to consumer demand. They also share our vision for what the future of the subscription market will look like. Ordergroove's delivery of ‘Relationship Commerce’ has not only shown resilience but is truly beneficial for both buyers and sellers alike," Ron Hess, Primus Managing Director.