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Announced

Completed

LDC-backed Croud completed the acquisition of Born Social.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Completed

Private

Acquisition

Private Equity

Domestic

marketing agency

social media marketing

Single Bidder

Media Agencies

Friendly

United Kingdom

Majority

Synopsis

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LDC-backed Croud, an operator of a digital marketing agency, completed the acquisition of Born Social, an operator of social media marketing agency. Financial terms were not disclosed. “This is a big step for us into the world of brand advertising and creative. Our plan is to bring our two worlds together with this acquisition, turbo-charging our creative offering and enhancing our creative services in the future. What we loved about Born Social was that we like and respect the management team and that they stand for something – the work that’s gone into achieving B-Corp status shows commitment to being a better business," Luke Smith, Croud Co-Founder and CEO.

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