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Announced

Completed

Havas Group completed the acquisition of Bastion Brands.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Australia

Acquisition

marketing agency

Cross Border

Friendly

Majority

Single Bidder

Customer Relationship Management

Private

Completed

health marketing

Synopsis

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Havas Group, a French multinational advertising and public relations company, completed the acquisition of Bastion Brands, an independent health communications agency. Financial terms were not disclosed. "Bastion Brands is recognized for delivering significant and meaningful results for its strong client base of leading pharmaceutical companies across the world. Adding its capabilities to our global Havas Health & You network will provide specialized health communications for both that region and our clients globally. Bastion Brands also complements fast growth within our health PR business Red Havas in Australia, and we're thrilled to officially welcome the Bastion Brands team to our Group," Yannick Bolloré, Havas Group Chairman and CEO.

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