Alta Partners, a private equity firm, and Bruce Herzfelder, a BetterVet's CEO and co-founder, led a $40m Series A round in BetterVet, a full-service mobile veterinary provider. "BetterVet was designed to facilitate access to care while improving the pet and pet parent veterinary experience. We are thrilled to have Pete Hudson and Alta as our partners. They understand healthcare delivery models through previous investments and are committed to the future of veterinary care in the home. The additional capital coupled with Alta Partners' experience in healthcare will help us to expand our network of mobile care across the country while maintaining our best-in-class veterinary service to pets and their parents," Bruce Herzfelder, BetterVet CEO.