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Platinum Equity-backed Cision completed the acquisition of Factmata.

Synopsis

Platinum Equity-backed Cision, a global comprehensive communications platform, completed the acquisition of Factmata, an advanced social and news media monitoring and analytics product. Financial terms were not disclosed. "As the communications landscape is rapidly changing, it's more important than ever as a professional to be able to do more than simply react as news develops. Factmata's unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can. This gives its users the ability to see what may be around the corner, rather than simply what is in the rear-view mirror. The acquisition of Factmata is a critical step in Cision's mission to empower communications and PR professionals with AI and narrative detection technology," Jay Webster, Cision Chief Product & Technology Officer.

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