S2G Ventures led a $20m Series B round in Service 1st Financial.

S2G Ventures, a venture capital firm, led a $20m Series B round in Service 1st Financial, a financial technology, innovation, and training company. "Advancing sustainability in the home comfort sector requires both new technologies and new business models that can deploy these technologies at scale. While the vast majority of sector resources are dedicated to technological innovation, Service 1st is addressing the need to catalyze business model innovation to make these technologies more widely available for consumer use. We have established ourselves as the only independent provider of comprehensive residential Home Comfort-as-a-Service leasing programs in the market and look forward to playing our part in helping to decarbonize the home comfort industry in the years to come," Anuj Khanna, Service 1st Founder and CEO.