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Capgemini completed the acquisition of 23red.

Synopsis

Capgemini, an information technology services provider, completed the acquisition of 23red, a provider of advertising services catering. Financial terms were not disclosed. “Clients in the public and 3rd sectors are increasingly relying on the use of data insights and digital technologies to truly engage their target audiences. This is particularly pertinent for public information, societal and charity communication campaigns. 23red’s capacity and competencies in this space will help our UK team to meet increasing demand for our sustainability and purpose-driven customer first services, which are also a key growth area for the Group. I am delighted to welcome them to Capgemini," Cyril Garcia, Capgemini CEO of Invent and Group Executive Board Member.

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