A consortium of investors, including Sound Ventures, Seven Seven Six, Blockchange Ventures, Avalanche’s Blizzard Fund, and JC2 Ventures, led a $18m funding round in Pearpop, a creator marketing and collaboration company. “We’ve reached a critical mass on the creator side, as we now have more than 200,000 on our platform. We’ve paid out over $10 million to creators, and we’ve been proud to see how Pearpop has opened up an opportunity for creators without a massive following: 71% of earnings have gone to creators with under one million followers,” Cole Mason, Pearpop CEO and Founder.