Announced
Synopsis
Trafilea, the e-commerce group, agreed to acquire The BodCon, an annual virtual conference focused on body confidence and the movement towards radical self-acceptance. Financial terms were not disclosed. "The BodCon is a perfect complement to Trafilea's brand portfolio. It will contribute greatly to Shapermint's longstanding mission of empowering people to celebrate their shape and wear confidence. We're excited to grow The BodCon and Shapermint's vibrant and passionate communities built on body confidence, empowerment and self-love. We look forward to scaling the conference and podcast by leveraging Emily and Jess's extensive network of impactful content creators, brands, and supporters," Santiago Zabala, Trafilea Co-Founder and CEO.
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