Sumeru Equity Partners, a technology-focused growth capital firm, led a $170m funding round in Zappi, a consumer insights platform designed for creators. "Zappi has a bold vision for the future: we want to digitize consumer insights for every enterprise. Today, only 3% of the market research industry is digitized. The other 97% is controlled by service-based incumbents that are slow, expensive, analog, and don’t fit the needs of creators. We’re driving innovation in the century-old industry with a platform that acts as a single source of truth for the modern enterprise, where creators have the right insights at their fingertips to inform every decision. Sumeru’s experience in high-growth, innovative SaaS businesses and commitment to people and growth culture made them the perfect partner to help us achieve this ambitious vision," Steve Phillips, Zappi CEO.