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New Deal


Announced

Completed

Protiviti completed the acquisition of R2i.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Completed

Domestic

Private

Majority

Friendly

Single Bidder

Customer Relationship Management

United States

digital experience company

Acquisition

Synopsis

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Protiviti, a global consulting firm, completed the acquisition of R2i, a digital experience agency. Financial terms were not disclosed. "Bringing R2i into Protiviti's Digital solution is an important part of our strategy to expand our end-to-end offerings to help our clients innovate their customer experiences to fulfill their brand promise and create a better-connected future. Leveraging the power of data plus technology to aid our clients to automate and execute complex strategies is a key component. The R2i team brings significant experience in implementing and orchestrating the customer experience using Adobe Experience Cloud to our already talented team of digital makers and strategists," Joan Smith, Protiviti Global Digital Solutions Leader.

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