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New Deal


Announced

Gauge Capital to invest in Exact Customer.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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Domestic

United States

Acquisition

Minority

marketing agency

Media Agencies

Private Equity

Private

Friendly

Pending

Single Bidder

Synopsis

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Gauge Capital, a private equity firm, agreed to invest in Exact Customer, a software-enabled, digital performance marketing agency. Financial terms were not disclosed. “We look forward to partnering with Gauge for the next chapter of the Company’s growth. We’re proud of Exact Customer’s success thus far, and with additional resources to invest in sales and marketing, strategic M&A, and vertical expansion, we will continue to deliver an excellent experience for our current and future customers," Steve Jacoby, Exact Customer Co-Founder.

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