RateGain to acquire Adara.

RateGain, a global provider of SaaS solutions for travel and hospitality, agreed to acquire Adara, a provider of predictive consumer intelligence solutions. Financial terms were not disclosed. "We are delighted to welcome the Adara team to the RateGain family. Adara's key differentiator is its access to permissioned travel-intent data from the world's top travel and hospitality players as well as destination marketing organizations and relying less on traditional methods of tracking consumer intent. Their focus on innovation and delivering customer excellence has me convinced that together we will help the industry with reliable end-to-end intent and real-time pricing insights making it simpler for them to identify guests, acquire and retain them," Bhanu Chopra, RateGain Chairman and Founder.