Ad Populum completed the acquisition of Enesco from Balmoral Funds.

Ad Populum, an advertising agency, completed the acquisition of Enesco, a designer and wholesaler of gifts, from Balmoral Funds, a private equity fund. Financial terms were not disclosed. “This sale further strengthens the future for Enesco, our artist partners, our thousands of independent retailers, and our valued end consumers. The winning combination of Enesco’s world class brands coupled with Ad Populum’s brands, intellectual property, and growth assets lay the foundation for another 50+ years where Enesco remains the Company for “bringing joy every day,” Todd Mavis, Enesco CEO.