Pender Ventures completed the investment in Traction Rec.

Pender Ventures, a venture capital company, completed the investment in Traction Rec, a CRM software development company. Financial terms were not disclosed. “I’m excited to welcome the Pender Ventures team to the Traction Rec and Salesforce Ventures family and to build on an already strong foundation of impact and growth in the Salesforce ecosystem. We are grateful to these investors for believing in our work, vision, and mission to accelerate forward the innovation of products, delivery of services, and grow our community of customers,” Lara Gilchrist, Traction Rec CEO.