L'Oréal-backed SalonCentric completed the acquisition of Alternative Beauty Services.

L'Oréal-backed SalonCentric, a national distributor of salon professional products, completed the acquisition of Alternative Beauty Services, a producer of cosmetics good. Financial terms were not disclosed. "L'Oréal Canada's Professional Products Division has always been committed to serving the 100,000 stylists across the country in the best way possible. Today, as the industry transforms thanks to digitalization, e-commerce, and the rise of independent stylists, we need to adjust our model too. The arrival of SalonCentric in Canada will allow us to meet the evolving needs of all stylists and salons to become the industry's ultimate destination for the best products and services," An Verhulst-Santos, L'Oréal President and CEO.