Snowplow, a company in data creation and behavioral data, completed the acquisition of Poplin Data, a data-specialist consulting firm. Financial terms were not disclosed. "By working with Snowplow's behavioral data platform, Poplin Data has expanded our vision of what data creation can be. They are a fantastic team of technologists who continue to push the boundaries of what is possible with our platforms. Bringing them into the Snowplow team expands our research and development efforts and helps us be closer to our global customer base. I am delighted to welcome everyone from Poplin Data to our team and officially launch the Snowplow APAC Operating Hub," Alex Dean, Snowplow CEO and co-founder.