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New Deal


Announced

Completed

Jefferies and Cerbrus completed the acquisition of FORMA Brands.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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beauty brands

Private

Acquisition

Cosmetics

Friendly

Single Bidder

United States

Domestic

Majority

Private Equity

Completed

Synopsis

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Jefferies, a financial services provider, and Cerbrus, an alternative investment firm, completed the acquisition of FORMA Brands, a builder of beauty brands. Financial terms were not disclosed. "This marks the start of an exciting new chapter for FORMA Brands. With new capital and the support of our Investor Group, we are moving forward with the resources necessary to support the execution of our new long-term growth strategy focused largely on our global wholesale and e-commerce operations. We are excited about the opportunities ahead for FORMA Brands and our multi-category portfolio of innovative beauty brands," Simon Cowell, FORMA Brands President.

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