Long Ridge Equity Partners-backed MessageGears completed the acquisition of Swrve.

Long Ridge Equity Partners-backed MessageGears, a customer engagement platform for big consumer brands, completed the acquisition of Swrve, a mobile app marketing platform that helps enterprise brands deliver stunning mobile experiences for their customers. Financial terms were not disclosed. “For years, marketers have been stuck using archaic platforms that limit their ability to truly connect with their customers. In the next few years, we’re going to see a wave of enterprise brands adopting new technologies that free them from those limitations. Our innovative approach helps the biggest brands in the world unlock the potential of their data so they can create experiences that blow their customers away,” Roger Barnette, MessageGears CEO.