Main Capital Partners-backed Optimizers to acquire Vendre.

Main Capital Partners-backed Optimizers, a software solutions provider, agreed to acquire Vendre, an e-commerce platform provider. Financial terms were not disclosed. “Optimizers has a product portfolio within integration, sales apps, personalization & search for B2B & B2C, which is completely in line with Vendre’s vision of what should be included in a state-of-the-art eCommerce system for growing companies. These services have proven themselves with market-leading eCommerce companies around Europe including Sweden. It feels great to be part of Optimizers and use these tools to develop sales at companies that already use or will soon use Vendre as their eCommerce platform,” Karl Kihlbom, Vendre CEO.