Provenance, a consumer-focused private investment firm, and Silas Capital, an emerging growth equity and venture capital firm, completed the $40m investment in Makeup by Mario, a rapidly-growing, artist-driven color cosmetics brand. "We were at an important milestone in the company's growth, and we were looking for the right financial partners to guide us on the next step of that journey. Our goal is to build a legacy that we can be proud of, one based on timeless beauty principles. We've found the ideal partners in Provenance and Silas for that journey," Mario Dedivanovic, Makeup by Mario Founder.