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Announced

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OpenWeb completed the acquisition of Jeeng for $100m.

Synopsis

OpenWeb, a community engagement platform, completed the acquisition of Jeeng, a proprietary audience management platform, for $100m. "This acquisition brings us closer to our goal of 'OpenWeb Everywhere,' giving brands and publishers the ability to communicate with hundreds of millions of users across every online platform they encounter – messaging, email, notifications, newsreaders, interactive conversations and more. With the demise of third-party cookies, collapsing trust in social media, and the segmentation of online audiences, publishers and advertisers need to talk to their users one-on-one, in a personalized way. With Jeeng's capabilities, we can continue to build and strengthen those individual relationships," Nadav Shoval, OpenWeb CEO and Co-Founder.

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