Announced
Completed
Financials
Sources
Tags
E-commerce
flowers
United Arab Emirates
Private Equity
Private
Venture Capital
Minority
Cross Border
Acquisition
Friendly
Completed
Single Bidder
Synopsis
Investment firms Aljazira Capital, Rainwater Partners, and STV led a $156m Series C round in Floward, the go-to online flowers and gifts destination in MENA and UK. The company intends to utilize the funds to further invest in expanding its gifting verticals and relying more on artificial intelligence and machine learning to elevate its customer experience and meet the demands of its ever-growing customer base in the region.
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