Aljazira Capital, Rainwater Partners, and STV led a $156m Series C round in Floward.

Investment firms Aljazira Capital, Rainwater Partners, and STV led a $156m Series C round in Floward, the go-to online flowers and gifts destination in MENA and UK. The company intends to utilize the funds to further invest in expanding its gifting verticals and relying more on artificial intelligence and machine learning to elevate its customer experience and meet the demands of its ever-growing customer base in the region.