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Announced

Completed

Conductor completed the acquisition of Searchmetrics.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

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Private

Cross Border

Friendly

Majority

Acquisition

Single Bidder

software

Germany

Software

Completed

Synopsis

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Conductor, an organic marketing platform, completed the acquisition of Searchmetrics, a global provider of data, advisory programmes, and software solutions for organic search. Financial terms were not disclosed. “Searchmetrics has been a competitor almost since we started Conductor, with a strong data foundation and a powerful presence in the European market. We are excited to bring the best of what Searchmetrics does to Conductor and to our now shared customers. Our goal is for customers to greatly benefit from this acquisition through delivery of more product value on a global scale,” Seth Besmertnik, Conductor CEO and Co-Founder.

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