Bessemer and SIG, two venture capital and private equity firms, led a $25m Series B funding round in Entropik, an AI powered integrated market research platform provider, with participation from Trifecta Capital, Alteria Capital and Bharat Innovation Fund. "The world is evolving fast, and brands, whose foundation is understanding its consumer preference & behavior, are failing to deliver meaningful experiences. In our mission to enable brands to achieve a robust understanding of its consumer, we are thrilled to have Bessemer Venture Partners and SIG Venture Capital join this journey. The new round also comes as a testament to the rigor and hard work put in by our global team and the trust put by enterprises in our offerings,” Ranjan Kumar, Entropik Founder and CEO.