OneVentures, a later-stage venture capital firm, led a $15m Series B round in Kepler Analytics, a retail analytics SaaS platform, with participation from Whiteoak, Taronga Ventures, Shearwater Capital, Reinventure and InterValley Ventures. “In the highly competitive world of retail, businesses need to be data obsessed, operationally focused and customer driven in order to stay ahead. Kepler presents the first truly scalable solution to provide the same level of insights as ecommerce for physical store operations, representing a unique opportunity to modernise the bricks-and-mortar shopping experience, which isn’t going away,” Nigel Dews, OneVentures Operating Partner.