Announced
Synopsis
Yellow Wood Partners, a private equity firm, agreed to acquire the North American business of Suave, a beauty and personal care brand, from Unilever. Financial terms were not disclosed. "We are excited to have created a strong working relationship with Unilever in this transaction. Yellow Wood's intense focus on investing in and operating consumer brands led us to purchase the iconic Suave brand in North America from Unilever. We believe our extensive experience with divestitures of large and small brands from multi-national consumer branded companies such as Bayer and Reckitt will help us successfully transition and grow Suave as a focused brand in the Yellow Wood portfolio," Dana Schmaltz, Yellow Wood Partner.
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