Waterland-backed Team Farner, a PR advisor, completed the acquisition of Affective Advisory, a business consultant. Financial terms were not disclosed. "For decades, Farner has relied on evidence and data wherever possible. With our new colleagues from Affective Advisory and Torben Emmerling as the first Chief Behavioral Officer in our industry, we are now taking a giant step. We are developing new solutions based on scientific insights. I am absolutely convinced that this added value is the missing link to solving numerous business and policy-making challenges. The days of agencies that based concepts solely on experience and gut feeling are definitely over," Roman Geiser, Farner Chairman.