Overstock led the $29m investment in GrainChain.

Overstock, an online furniture and home furnishings retailer and technology-focused innovator, led the $29m investment in GrainChain, a company that facilitates transactions and financing to producers by digitizing the agricultural supply chain, with participation from Pelion, an early-stage venture capital firm. “GrainChain has seen impressive growth as Pelion has become more involved. With its differentiated technology, we expect GrainChain to become a market leader in the AgTech space. This new up-round of investment will support the company’s efforts to further grow. Our follow-on investment of $10m will enable Overstock and its shareholders to participate in the long-term success of GrainChain. I am pleased that the Pelion team continues to demonstrate its expertise in advancing the Medici Ventures portfolio companies,” Jonathan Johnson, Overstock CEO.