Armira, an investment holding company, agreed to acquire Factor Eleven, a digital marketing software company. Financial terms were not disclosed. “The combination of Armira’s deep understanding of the market, strategic approach, and confidence in our independence provides Factor Eleven with the best outset for achieving our goals. A special thanks to our M&A advisor GP Bullhound, who actively supported us with their experience and a strong global team,” Alexander Anhuth, Factor Eleven Founder and CEO.