M13, a venture capital firm, led a $17m Series A funding round in Rebuy, a company with an end-to-end SaaS offering for e-commerce, with participation from Dynamism Capital, R-Squared Ventures and existing investors Peterson Ventures, Sidekick Partners, Ben Jabbawy and Nik Sharma. “With the iOS changes, it’s been harder and harder to track customers. A year or two ago, brands were very focused on acquiring new customers. Now there’s been this shift around focusing more on your existing customers and helping to give them a much better experience. That’s what Rebuy is out to do: help create these intelligent shopping experiences,” James Van Erck, Rebuy Co-Founder.