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New Deal


Announced

Completed

Bridgepoint completed the acquisition of a majority stake in Equativ.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For-
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

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Single Bidder

advertising

Private Equity

Private

France

Media Agencies

Majority

Cross Border

Completed

Acquisition

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Synopsis

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Bridgepoint, a private investment company, completed the acquisition of a majority stake in Equativ, an independent ad platform. Financial terms were not disclosed. "After three consecutive years of strong growth, our partnership with Bridgepoint is a key milestone in Equativ's history as the digital advertising industry continues to rapidly transform. Our vertically integrated platform is now uniquely positioned to offer publishers and advertisers around the world the ability to execute advertising transactions directly and efficiently, without intermediaries, in a brand-safe and transparent environment. This new chapter with Bridgepoint validates our strategy and positioning and will help to provide additional resources to accelerate our investments and achieve our ambitions," Arnaud Créput, Equativ CEO and Founder.

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