Real Chemistry, a provider of AI-driven insights and human-centric experiences, completed the acquisition of TI Health, a data-driven marketing and predictive analytics company. Financial terms were not disclosed. “Reaching HCPs has become more difficult than ever with the decline of face-to-face engagement and the oversaturation of non-personal promotion. Personalized omni-channel for HCPs, based on their affinity for specific content, messaging and channels, allows healthcare marketers to break through the noise in the moments that matter and meet HCPs where they are, establishing their brand as the therapy of choice. Joining Swoop allows us to accelerate the innovation and scale of our machine learning and AI-powered audience expansion and activation capabilities. When HCP and DTC engagement works in tandem in clinical, endemic and non-endemic environments, advertisers, healthcare professionals and patients will all benefit,” Erin DeRuggiero, TI Health Founder and CEO.