Montefiore and EDG-backed Adventure Conseil completed the merger with Cardata.

Montefiore and EDG-backed Adventure Conseil, a marketing services provider, completed the merger with Cardata, a provider of performance-based customer acquisition solutions for all business sectors. Financial terms were not disclosed. “I am delighted with this merger and our arrival within EDG, which materializes our ambition to become the European leader in Data and Performance Marketing, with two levels of synergies, the fruits of which we are already seeing. This operation, in a market context conducive to performance marketing, provides us with a unique support capacity in the service of identifying and converting new growth opportunities for brands and their agencies," Jérémy Lellouche, Cardata Managing Director.