Announced
Completed
Financials
Sources
Tags
software development
data performance
United States
Software
Acquisition
Cross Border
Majority
Private
Private Equity
Completed
Friendly
Single Bidder
Merger
Synopsis
Montefiore and EDG-backed Adventure Conseil, a marketing services provider, completed the merger with Cardata, a provider of performance-based customer acquisition solutions for all business sectors. Financial terms were not disclosed. “I am delighted with this merger and our arrival within EDG, which materializes our ambition to become the European leader in Data and Performance Marketing, with two levels of synergies, the fruits of which we are already seeing. This operation, in a market context conducive to performance marketing, provides us with a unique support capacity in the service of identifying and converting new growth opportunities for brands and their agencies," Jérémy Lellouche, Cardata Managing Director.
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