Pernod Ricard to acquire a majority stake in Skrewball for £400m.

Pernod Ricard, a producer of wines and spirits, agreed to acquire a majority stake in Skrewball, a peanut butter flavored American whiskey, for £400m. “Skrewball has proven its uniqueness and success with a large audience, so we are delighted to have this brand as part of our portfolio. With a product that brings an iconic American flavor to the spirits world, Steven and Brittany have found a true point of difference in the category. We are looking forward to unlocking the magic of this brand and a successful journey ahead,” Ann Mukherjee, Pernod Ricard North America Chairman and CEO.