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New Deal


Announced

Completed

Simplicity completed the acquisition of Truluma.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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financial services

Acquisition

finance

Friendly

Diversified Financials

United States

Completed

Single Bidder

Majority

Domestic

Private

Synopsis

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Simplicity, a financial services company, completed the acquisition of Truluma, a disability insurance brokerage company. Financial terms were not disclosed. "Truluma is a recognized leader in the disability insurance industry, and Jeff and Jeff, having worked as advisors themselves, are well-respected among their clients and peers in the industry. We are thrilled for them to bring their great experience to our organization, while capitalizing on the resources Simplicity has to offer," Bruce Donaldson, Simplicity President and CEO.

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