WPP, a British multinational communications, advertising, public relations, technology, and commerce holding company, completed the acquisition of Obviously, a technology-led social influencer marketing agency based in New York. Financial terms were not disclosed. "The creator economy has experienced huge growth in recent years, and it plays a pivotal role in shaping consumer behavior. The Obviously team brings an exceptional range of global influencer marketing capabilities and a world-class technology platform that will further strengthen our offer to clients," Mark Read, WPP CEO.