Waterland-backed mrge completed the acquisition of SourceKnowledge.

Waterland-backed mrge, an advertising agency, completed the acquisition of SourceKnowledge, an ad network. Financial terms were not disclosed. “mrge and Waterland are clearly the right partners to help SourceKnowledge continue to grow our platform by making it easy for retailers and publishers to connect on the open web. They are committed to long-term growth strategies and supporting our team with the resources to advance our products on an international scale – both organically and through acquisitions. We are incredibly proud of the growth that we’ve achieved on our own to date and excited to accelerate that as part of mrge,” Patrick Hopf, SourceKnowledge President.