Announced
Completed
Financials
Sources
Tags
Single Bidder
Completed
Friendly
United States
Private Equity
Information / Data Services
Minority
Private
Domestic
customer analytics
Acquisition
Synopsis
Providence Strategic Growth, a growth equity firm, completed the investment in Buxton, a software-based customer analytics platform. Financial terms were not disclosed. “Since its inception nearly 30 years ago, Buxton has strived to build a reputation as a trusted innovator in analytics with market leaders across several different retail-related industries. We are excited to partner with Jim Swift and the Buxton team to build on that legacy and help drive long-term, sustainable growth in a market that we believe has significant tailwinds,” Tom Reardon, PSG Managing Director.
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