Announced
Synopsis
Jordanes, a Scandinavian FMCG company, agreed to acquire Fehmab, a restaurant chain operator. Financial terms were not disclosed. " People eat more on the go, a trend that will drive the market and growth forward. Backstube is also a hit with younger consumers, and we are impressed by the high quality combined with very competitive prices. Backstube provides a very attractive exposure to the Norwegian consumer. We will add to them insights from our work in building and growing existing dining concepts and brands, while they add Jordan's new thinking. The work the founders have done is impressive and we look forward to having them on the team," Dag Teigland, Jordanes Managing Director.
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