Momentum ITSMA, a marketing consultant, agreed to acquire Grist, a content marketing agency. Financial terms were not disclosed. "Thought leadership is a critical to gaining market share - our recent CBX* research shows that nearly 7 in 10 C-level executives say they are more likely to do business with a provider if they are impressed with their thought leadership. With the expertise of the team at Grist, we can continue to ensure our clients raise the bar and outperform their competitors," Alisha Lyndon, Momentum ITSMA CEO.