Announced
Completed
Financials
Sources
Tags
Media Agencies
Joint Venture
Spain
Domestic
Friendly
Private
Single Bidder
audiovisual strategy
Acquisition
Majority
Completed
Synopsis
LaLiga, a professional football firm, and Ocho Sport Advisors, a media company, formed a joint venture PEAK to work together on the ‘transformation’ of the league’s global audiovisual strategy. Financial terms were not disclosed.
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