Mo Willems, Stampede Ventures and RedBird Capital Partners, agreed to create Hidden Pigeon Company, a kid's entertainment platform. Financial terms were not disclosed. “The Hidden Pigeon Company takes its name from how kids and former kids delight in finding The Pigeon hidden in every one of my books. It is my hope to create a similar bit of surprise and delight in the fabric of everything we make or do. I am thrilled to have found wonderful collaborative partners to make that hope a reality," Mo Willems.