Bregal Unternehmerkapital-backed MEDIA Central Group, a provider of data-based marketing solutions, completed the merger with ShopFully, a software and marketing tech platform. Financial terms were not disclosed. "ShopFully complements MEDIA Central perfectly - both geographically with its leading market positioning in Southern Europe and internationally, and in terms of its highly scalable, AI-driven digital platform which will help to further strengthen our ties with major retailers and brands. The combination with ShopFully marks another major step in our strategy to digitize drive-to-store marketing, which began with the acquisition of Offerista in 2021 and data-science-specialist Yagora in 2022," Ingo Wienand, MEDIA Central Group CEO.