New Enterprise Associates, a venture capital firm, led a €12m Series A in DJUST, a B2B eCommerce SaaS platform, with participation from Elaia Partners. "The B2B eCommerce journey has been upended over the past decade, and behaviors and expectations on both the buyer and seller end have significantly changed the way B2B companies need to acquire, convert, retain, and expand customers. Yet many B2B companies are left to deal with these shifts on their own, supported only by outdated solutions that don't fit their current needs. We want to free all businesses of the hassle of building, launching and running B2B commerce. That will happen when companies stop making small adjustments to outdated systems and instead embrace an integrated, modular and powerful platform. In turn, that future-proofs new growth opportunities and excellent customer service," Arnaud Rihiant, DJUST Founder and CEO.