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New Deal


Announced

Completed

One Equity Partners completed the acquisition of MSQ Partners.

Financials

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Transaction Value-
Consideration TypeCash
Capital Owned-
Capital Bid For100%
EV/Sales-
EV/EBITDA-
Share Price Premium-
One Off Charge-

Tags

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public relations

Acquisition

Management Consulting

Single Bidder

marketing agency

Completed

Private

Cross Border

Private Equity

United Kingdom

technology agency

Majority

Friendly

Synopsis

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One Equity Partners, a middle market private equity firm, completed the acquisition of MSQ Partners, a next generation creative and technology agency group. Financial terms were not disclosed. "We are pleased to partner with MSQ to support the Group in its goal of becoming an international digital transformation champion and a leading technology-based creative services and marketing solutions provider. MSQ is well-positioned to benefit from strong industry dynamics as customers engage more with businesses via digital channels and market dynamics reshape the advertising and marketing industry," Joerg Zirener, One Equity Partners Senior Managing Director.

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