Announced
Completed
Financials
Tags
Media Agencies
Majority
Private
Completed
United States
Private Equity
out-of-home media
media company
Acquisition
Domestic
Friendly
Single Bidder
Synopsis
The Blackstone Group completed the investment in New Tradition Media, an out-of-home media operator with assets across the nation’s largest markets. Financial terms were not disclosed. "We’re thrilled to partner with Blackstone, whose track record of scaling founder-led businesses and significant real estate expertise, will enable New Tradition to accelerate the expansion of our footprint and continue to provide cutting edge out-of-home advertising solutions to new and existing clients," Evan Richheimer, New Tradition CEO.
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