Nobis, a premium outerwear and accessory brand from Canada, and ShenZhen Ellassay, a multi-brand fashion group, formed a joint venture. Financial terms were not disclosed. "Nobis and Ellassay share a passion and commitment to deliver top-tier technical fashion lifestyle collections in the outerwear category and beyond. This partnership is a testament to our shared values and expertise. We are very excited to now be working together with Ellassay to further elevate the Nobis brand within the ever-evolving international fashion marketplace," Robin Yates, Nobis Vice President and Co-founder.