Goldman Sachs Asset Management, a capital market company, agreed to invest $300m in Madhive, an advertising software platform engineered for modern TV advertising. "Since inception, Madhive has been on a mission to modernize and simplify the ad-tech ecosystem. We purpose-built the Madhive platform in anticipation of the growth of streaming TV — investing in engineering, technology, and infrastructure. Our growth stems from collaborating with partners to solve a host of their unique requirements. Through our fully end-to-end tech stack for TV advertising, media sellers and advertisers have the flexibility and tools to reach streaming audiences efficiently at scale," Adam Helfgott, Madhive Founder and CEO.